Strategic Communications
Counsel

We have decades of experience counseling senior management on communications strategy, messaging and implementation. We help you:


• Position and differentiate your company, products, brand, and values.
  
• Navigate mainstream media, social media, and online interaction with stakeholders.
  
• Get your story straight with consistent messages tailored for multiple audiences.
  
• Set the agenda for your market and industry.

First, we audit stakeholder perceptions and thoroughly research your products, services, corporate culture, market, and communications environment. Next, we conduct a formal positioning exercise to develop a set of key messages, mission statement, and differentiation for your products, brand and company. We develop a compelling story, then map the strategy for an integrated communication campaign that will engage your target audiences.

Video: Dave Copithorne on Positioning

Video: Integrated Communications

Click here for client case histories.

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