Aquarius Advisers developed a benefits matrix mapping Group 1 Software's product features to customer needs in each of a dozen different markets, and developed industry-focused collateral pieces to support the company's new solutions-selling strategy.

Selling End-User Benefits
versus Technology Features

Pitney Bowes Group 1 Software had long been successful selling technology to technologists. Its sophisticated database cleansing and data integrity software had established market leadership among information technology specialists at some of the world's largest corporations. But with non-technical managers increasingly making software purchasing decisions, Group 1 needed a new focus on end-user benefits versus technology features.

Aquarius Advisers researched user needs in a dozen vertical markets, developed a user benefits matrix mapped to product features for each customer group, and developed a flight of 10-page four-color brochures with new end-user messaging. The messaging was rolled out at the annual January sales meeting and was responsible for increased sales and faster close rates in the following year.

Banking Industry Brochure:
Download Brochure


Insurance Industry Brochure:
Download Brochure


Telecom Industry Brochure:
Download Brochure

We have taken on numerous other initiatives for Pitney Bowes Group 1 Software ranging from news releases to case history to crisis management and media relations counsel.

For more information on Pitney Bowes Group 1 Software, click here.