Mel Webster, an original Aquarius Advisers Principal, is now a Consulting Partner available as needed to provide communications strategy and counsel to clients. With a background in journalism, Mel is a master of PR and media relations. And with more than 1,000 Twitter followers, Mel is an acknowledged industry expert in social marketing and engagement.
Mel has more than 25 years’ experience telling the stories of some of the world’s most successful companies. One of the original partners of Copithorne & Bellows Public Relations (C&B) and founder of the firm’s east coast operations, he has provided personal counsel to some of the world’s largest and most significant companies and technology entrepreneurs. Those companies include IBM, Hewlett-Packard, Network Appliance, Cascade Communications, CMGI, and EMC. After C&B was sold to Omnicom, Mel played a major role in the merger of the company into Porter Novelli.
After leaving Porter Novelli, he consulted with many firms, including two of the technology industry’s most respected PR boutiques, Voce Communications and fama PR. He served numerous roles at Copithorne & Bellows/PNCG, including one year as Chief Operating Officer, and with his three partners built the company into an international, $40 million technology PR firm with more than a dozen offices. He was the partner responsible for strategic services to clients, including corporate communications counsel, business- and financial-media relations strategies, and marketing communications strategy and positioning.
Prior to C&B, Mel spent seven years at Miller Communications, one of the technology industry’s top public relations firms. Other experience includes stints with Electronic News and the Haverhill Gazette, both as a reporter. He holds a BA in Journalism and English from the University of Massachusetts.